Hector de la Barreda leads the Amplify Snack Brands business, an important strategic growth priority for Hershey. De la Barreda is a seasoned senior executive with deep operational and general management experience that he brings to the role as he guides the strategic direction and growth acceleration of these important snacking brands.

His record of success in Hershey’s international markets includes leading the growing Mexico business for many years and most recently leading Hershey Canada, the company’s second largest market, through a business transformation. He also led the company’s International Regional Markets (Latin America, Asia, Europe, Middle East & Africa)