Consumers Prioritize Sustainability: Leveraging Insights into Sales, by U.S. Soy. Speakers: Marie Molde, Trends Analyst & Registered Dietitian at Datassential, and Kevin Wilson, Farmer-Director, United Soybean Board

Purchasing sustainably produced food is a growing consumer priority, especially among Gen Z and Millennials. But what does sustainability mean to consumers, and can it drive sales? Hear from a leading researcher who shares consumer insights that shed light on how using sustainably sourced/grown ingredients and promoting sustainability efforts may drive food product sales. Learn how an ingredient supplier (or retailer, food company or NGO) meets the sustainability requirements of customers.